Responsive Design

InterContinental Hotels & Resorts

Leading a team of information architects and
interface designers, Rachel drove the strategy and creative development of a responsive design concept for the new InterContinental website launching in late 2012. Shown here is the home page at various screen sizes demonstrating how the primary elements of the page shift while allowing the imagery to fill the users browser window for an immersive brand experience. Technology limitations forced the team to find a non-responsive solution that had the same "big imagery" feel. The result can be seen at intercontinental.com.